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January 17, 2023

Chasing Optimum and Other Marketing Failures

Everyone loves talking about optimization. Entire industries spend huge amounts of money convincing you that their new whiz bang gadget or service will take you to the next level with no additional skill required. Today I'm putting a stake in the ground to tell you that optimum is a myth, and our constant pursuit of it only detracts us from focusing on what's actually important for our success.

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