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The Everyday Marksman forum launched nearly a year ago. In that time, we’ve learned a lot about one another and running a small tightknit community. Now it’s time for the next evolution, a brand new place for you to connect with other marksmen just like you online and in the real world. It’s almost ready, and it’s going to be an invitation-only affair. But now is your chance to get on the waiting list and get invited the day the doors open up.

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Hardened Member Admin
11872 Brass
Joined: 1 year ago
Posts: 362
08/01/2020 9:48 pm  

Hey all, just a quick announcement I wanted to make since you might be seeing some of the changes around the site.

I was in a pretty long discussion with some other bloggers the other day about where each of our sites is at as well as our future plans. While talking about the concept of how the sites make money came up. It got me thinking a lot about how I have been doing things and the path I was starting to go down. In the interest of transparency, I thought...why not share my thoughts with the people who matter most, which is you.

The Everyday Marksman started as a passion project. After some hard personal times and a switch in careers, I had a lot less discretionary spending. When I relaunched everything in 2018, one of the goals was to produce enough money through the site that it could sustain itself as well as my shooting interests. Doing that required revenue. Most people assume that if you want to make money, then you can just plop some Google ads on the site and collect a little bit over time. In truth, that's a good strategy for most small-time blogs. The problem is that I later found out that ad networks don't do business with gun web sites, even just blogs that write about guns rather than selling them.

So ads are out.

The next option is affiliate links, which I use and notify you of every time they appear. These links take you to vendors I have arrangements with like Amazon, Brownells, and a few others. Once you click the link and go to their site to buy something, I get a small commission of the sale- usually 4% to 6%. It doesn't cost you anything extra, but it does help me a bit.

From there, I was trying to work my way into sponsorships and the like. But here's the truth: I feel really "icky" about that. I think it introduces too much of a conflict of interest. I would much rather write from a truly unbiased and honest perspective, untainted by the prospect of "well...they could have paid him money for that." That also includes trying to directly sell ad space on the site, regardless of sponsorship. For the record, this has never happened so far- I've never had anything sponsored, but I'm just laying it out there now.

So here's the deal going forward: I'm not doing it. I'm not selling ad space, showing banners, or anything else. I'm going to rely solely on you guys for support through either the support links to Ko-Fi, affiliate sales, and eventually having some products to actually sell (swag, gear, etc.).

No outside influence.

Sorry for the rant, but it's been on my mind today.

"Man is still the first weapon of war" - Field Marshal Montgomery


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